The first step was to understand the products current brand, and find pain points surrounding it. Carefree disappears on the shelf among other brands with similar color pallets and graphics.
After understanding the current brand the next step was to define the style and message of the the rebranding through mood boards. Above is the mood board our team and Johnson & Johnson felt embodied what the Carefree brand should strive to embody.
Sketches were done to ideate new functions and shapes for the actual packaging, to bring the rebranding to a higher level.
Final concepts consisted of two purchasing options, a home base box and applicators for users on the go.
The Home Base box includes a window to display level how many liners are left, and a dispenser for single liner rip off tabs.
The Applicator box holds five applicators that use the same rip off single liner dispenser as the Home Base box.